this week
Ochie
To rear his brands from the debris of the content creators realm,
and capitalize on programmed behaviors, the digital dignitary
must immolate his privacy, devoutly vend our ideals
in visually engaging clips, scattered on timelines, with his kin.
In an era of viewers worship, the art of deceit proficiency
is necessary to sell an image to an audience way too naive
to understand, with binary coded hearts, that its data is a currency
and that algorithmic injustice won’t cease until its absolute servility.
Enraptured in webs of nonfulfillment, doomscrolling on the hypnosis,
the congregation of phubbing followers craving for dopamine hits
is hardwired to stay connected to our reshaped reality;
it won’t be hard to win them over, from nursery
we hold their leash.